The UK’s Top Ten Affordable Online Fashion Retailers

Online fashion retailers



For fashion conscious people who have grown tired of purchasing fashion magazines off the rack, there are a series of creative online fashion sites that are known for bringing fresh new views on styles and trends in the fashion industry.

Although the major fashion magazines still have a lot to offer in terms of current trends in the fashion industry, the Internet has provided these publications with a new type of competition.  The online fashion retailers that create new competition are those that cater to people with all types of tastes and body shapes.  Many people are not a size 0 plus, the thought of paying in excess of £600 for a pair of designer jeans is enough to make most fashion conscious people cringe.

The good news is you do not have to pay top dollar to get high quality fashion items that fit, are trendy, and provide you with the season’s hottest looks.  Many of the online fashion retailers are affordable and provide you with trendy fashionable finds that will not only spice up your wardrobe but look like you paid top dollar for the items in a high end boutique.  Here are the top ten online fashion retailers in the UK to help you get started on your way to high fashion at an affordable price.

1. OMG Fashion

OMG Fashion is an online retailer that specialises in affordable clothing and accessories that are celebrity inspired.  The OMG Fashion website provides you with the latest selection of celebrity women’s fashions that have become popular across the globe with an extensive variety of knitwear, dresses, accessories, shoes, and more.  The items are quality made without the expensive price tag and are carefully selected by OMG Fashion based in Manchester UK.

OMG Fashion started as a small high end boutique and has expanded to a large warehouse of selections that are inspired by the latest runway fashions.  The items offered by OMG Fashion are geared toward 18 to 35 year olds that are seeking trendy clothes at an affordable cost.

omg-fashion logo

2. She Likes

She Likes was established in 2011 and is a fashion forward online style destination that offers a wide selection of trendy styles for women around the world.  The selections in the inventory provide you with the latest fashions and are constantly updated to ensure you are always in style.

The fashions offered on She Likes range from trendy street styles to the latest fashions that are hot off the runway.  This includes jeans that provide the perfect fit, the latest shoe and boot fashions, party dresses for every occasion, celebrity inspired accessories, and other items that make you look like you stepped off the cover of the latest fashion magazine.  The styles are unique and fit a wide genre of tastes in fashion without breaking the bank.

she-likes logo

3. H&M

H&M is a highly popular UK fashion retailer that caters to men, women, teenagers, and young children. The H&M website is packed with the latest fashions that are geared toward every market with an unbeatable value for the price.

In addition to affordable prices, H&M focuses on product quality with a selection of fashions for people of all ages that are sure to exceed your expectations.  The company ensures affordable prices while providing competitive in-house designs with a large purchasing inventory and no middlemen.

The end result is highly trendy and unique fashions that originate from independent suppliers. This maintains the quality and integrity of the fabrics which is often compromised in mass production. There is also a section on H&M Life that provides you with a world of fashion inspirations and the latest seasonal styles.

H&M logo

4. Amazon UK

If you are having trouble finding a specific brand at an affordable price, Amazon UK has an endless selection of fashions, styles, accessories, and shoes for men, women, teens, and children.  You can choose from a wide variety of dresses, tops, trousers, jeans, shoes, boots, and much more, that are offered at discount prices.

All fashion items offered on Amazon are authentic brand names so you never have to worry about cheap knockoffs.  The fashions and styles are in step with the latest trends in the fashion industry with a wide range of sizes to accommodate all body types.

amazon logo


ASOS is a popular UK online fashion retailer that offers more than 60 thousand different brands.  The fashion items range from tops, shirts, dresses, and jeans to shoes, accessories, lingerie, and beauty products.  The brand name labels are distributed across a complete line of menswear and womenswear and include the latest industry trends in the fashion world and runway creations.

ASOS also provides you with a wide genre of brand names and fashions through Facebook, Google, Twitter, Pinterest, Tumblr, and Instagram which allows you to access fashion advice that is tailored to your tastes along with suggestions for pairing individual items to complete your look.  The ASOS community provides tools for creating outfits and sharing styles which offer fashion inspirations for you and other members of the community.

asos logo

6. Boohoo

Boohoo is a relatively new online fashion retailer in the UK that has quickly grown in popularity.  The company is based in Manchester and provides inspiration for both women’s and men’s fashion trends.

Boohoo provides cutting edge fashion industry designs which provide you with the latest styles and looks for a lot less money than you would pay in an upscale boutique.  Regardless if you are looking to stay one step ahead of the latest trends or you are looking for simple and effortless style, Boohoo offers a wide selection of fashions that suit the tastes of the most discerning men and women.  Boohoo also makes an effort to roll out the latest fashions by adding up to one hundred new styles on a daily basis plus, an entire new collection each week.

boohoo logo

7. USC

If you are looking for the latest brand names such as Diesel, G Star, Vero Moda, Firetrap and other brands that are hard to find, USC provides a wide selection of well-known brands in clothing, accessories, and footwear for men women, and kids.  The UK-based company offers an extensive collection of both independent and mainstream brands and one of the largest denim collections in the UK.

USC also provides a wide selection of elite shoes and fashions in its offline stores located across the UK.  USC stores are located in Manchester, Newcastle, Glasgow, Liverpool, and Edinburgh with a website that stocks more than 14,000 exclusive products which are not available in the offline stores.

USC logo

8. Missguided

Missguided is an online fashion retailer in the UK that focuses on celebrity inspired fashions and catwalk looks that ensure you stay on top of the latest trends in the industry. Missguided is a fairly new company that has quickly grown in popularity to compete with some of the most well-known fashion retailers on the Internet.

When you shop with Missguided you are provided with the latest fashion trends as soon as they hit the runway.  This guarantees you are always in vogue without having to break the bank.  Their website provides a simple shopping experience that helps you to find what you are looking for and when you want it.  You can also take advantage of the special section of fashion tips and the Missguided blog if you are ever in need of outfit inspiration.

missguided logo

9. Zalando

Zalando is an online fashion retailer that used to be all about shoes.  Since then the UK retailer has branched out into brand name clothes, sports apparel, and accessories with an extensive selection for men women and kids.

The Zalando website is packed with fashion inspirations including an extensive pull down menu under each category.  If you are looking for something specific, the intuitive search function helps you to save time and find exactly what you are looking for.  The online shop features well-known brands such as Vero Moda, Timberland, Guess, Apepazza, Latitude Femme, and many others.  The selection includes trendy brands and fashions in addition to styles from local UK designers.

Zalando logo

10. Lipsy

Lipsy is an online fashion retailer based in London with its own design team located right on the premises.  The UK retailer is known for producing the hottest looks from the runway and trendy street styles for women.

Regardless of if you are looking for the latest style trends for a girl’s night out, a special date or occasion, or a casual dinner at your favorite restaurant, the fashions you find on Lipsy will help you spice up the occasion without hurting your wallet.  You will also find a wide variety of fashions for any special occasion and any body size, regardless if you want your own celebrity style and glamour or you want your own moment on the red carpet.

In the event of being at a loss of what to wear, you can always visit the Inspirations section on the Lipsy website. Or, you can socialise with the Lipsy community to receive or share style inspirations with other fashion conscious people in the Lipsy social community.

Lipsy logo


As you research affordable online fashion retailers in the UK, you will find an endless variety of sites that will inspire your unique taste in style.  Meanwhile, we hope the online fashion retailers we have mentioned here will provide you with a solid place to start discovering the most unique and fashionable you.

 About the Author

Micar computers is a UK based supplier of the original bespoke ERP software solution for the apparel industry. If you are in the clothing, textile or footwear sector, check out our website to find out how our tailor made ERP software could improve your business.